Denny's - Solo: A Star Wars Story Campaign

After 20 years working in advertising, my life-long passion of Star Wars finally intersected in the most perfect and amazing way with my job. When Denny’s made the decision to partner with Disney on their newest Star Wars film, EP+Co needed a creative that knew the Star Wars universe like the back of their hand. And that’s where I come in. I brought my Star Wars knowledge to good use by leading the creative efforts of the entire campaign. After getting early access to the script, I immediately had an idea that I brought back to my team to flesh out a script. And that initial idea ended up becoming the final spot that ran nationwide. Then, in a circumstance of events that was too good to be true, I got the opportunity to fly to London and assist in the shooting of the commercial on the actual set of Solo: A Star Wars Story. Oh yeah, and I got an actual hug from Chewbacca.

Below are two other scripts that I wrote and concepted that were in the running to be the final TV spot.

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