Denny's - You Wished. We Delivered.

When you do daily social for a brand like Denny’s, you are constantly coming across conversations that lend themselves to a bigger idea. And that’s just what happened when we were constantly seeing that Denny’s fans longed for the day that Denny’s delivered. So much in fact that when we scraped the last 10 years of the Twittersphere, over 2,000 people actually proclaimed to the world these exact words, “I wish Denny’s delivered.” And since Denny’s was finally making that wish come true, we wanted to commemorate those fans by giving their tweets the recognition they deserved — how else than by featuring them in a music video with 90s pop icon Edwin McCain where he would sing about them in an original song by the love ballad legend himself.

But the music video wasn’t the end of the idea. We pulled in every single tweet from the lat 10 years and placed them on a landing page along with the video. We then invited every Denny’s fan to “claim” their tweet for some free Denny’s on us — thus granting them the wish they had made many, many tweets ago.