Great content now comes in small 6-second packages.
Vine, an app that recently has made serious waves in the social world, gives users the ability to easily record up to 6 seconds of video and share it instantly. But you probably already knew all that.
Before you lump Vine into the same category as Viddy and Socialcam, you have to realize that it’s different. By implementing a simple “tap to record” interface, it’s extremely easy to record at an exact moment, and add as many moments until you reach six seconds. No editing, no splicing, no mixing…just sweet simplicity. And to top it off, Vine’s feed is easy to consume. No play or stop buttons, just scroll and watch. Think Instagram, but the pictures now move. (Now that I’ve regularly used Vine for the last three months, I find myself expecting my Instagram photos to move at times. “Come on, photo of a waterfall…move!”)
Six seconds doesn’t sound like a long time, but you’d be surprised. It’s been truly amazing to watch some big content come in such a small package. If you haven’t had a chance to see comedian Will Sasso’s Vine account, you’re really missing out on something special. His hilarious battles with lemons, dead on Arnold Schwarzenegger impressions, and moments with his mother keep me on the edge of my Vine seat waiting for the next brilliant piece of comedy. Who would of thought that the content that I’m now craving the most isn’t on the big screen or television, but a six second video on the screen of my phone.
As brands search for how to use Vine, maybe they can take a nod from the Will Sasso’s out there. Telling a great story can be done, as long as it’s unique and not trying to push a product message. And what’s stopping a brand from reaching out to great talent out there to tell that story? They do it at times in their tv spots. It’ll be interesting to watch what happens in the future.
In the meantime, follow Will Sasso’s Vine account. You’ll thank me later.